Architect of
AI-Powered
Marketing Structures.

Brand Campaign

Brand campaign featuring Bastian Schweinsteiger and Felix Neureuther. Organized the photo/video shoot and developed the campaign concept in collaboration with executing agencies.

Challenge

Petromax had a strong brand DNA in the outdoor space, but lacked a structured digital sales channel and a consistent brand architecture for international markets.

Approach

Repositioned the brand for premium outdoor audiences. Built integrated content and performance campaigns. Scaled marketplace mix and D2C webshop alongside B2B channel development.

Results

Increased e-commerce revenue by +280%. Established Petromax as the leading premium outdoor brand in the German D2C segment.

Challenge

Fragmented tech stack without a unified data foundation. No clean tracking, no attribution framework.

Approach

Migration to Shopify Plus. Built the MarTech stack including ERP integrations, server-side tracking and AI-powered automations. Implemented a scalable analytics framework.

Results

Scalable IT infrastructure as the foundation for +280% revenue growth. Full attribution across all channels.

Challenge

Amazon WFS Germany needed a restructured marketing organization and more efficient budget allocation for B2B market share.

Results

+35% ROAS through channel restructuring. +20% B2B visibility. Completed reorganization of the marketing organization with 15 employees.

Challenge

Sennheiser had no structured TikTok presence and lacked global social media standards.

Results

Built the global TikTok channel to 400,000 followers in just 6 months — best-in-class organic growth in the consumer electronics category.

Challenge

Decentralized Amazon activities without a unified strategy, varying quality standards across regions.

Results

Consolidated global tech stack. Built scalable infrastructure for international marketplace activities across 8 Amazon markets (EU, US, APAC). +37% digital revenue (CAGR).

Launched the VARTA Partner Portal to digitalize workshop workflows. +40% engagement across the partner base. Scalable B2B SaaS platform as the foundation for outbound digitalization.

Built and managed programmatic campaigns with a consistent ROI focus. Established data-driven advertising as the new standard for TUI's premium brands.