I work as Head of Digital at Sennheiser, the renowned audio equipment and headphone company.
I am a #familyman, #nerd, #music-lover, #travel-enthusiast, #photographer.
I am an experienced Digital Marketing and Business Development Manager with a demonstrated history of working in the B2B as well as B2C industries.
Strong sales professional skilled in Marketing Management, Strategy, Business Development, Digital Advertising, Social Media, Search Engine Optimisation (SEO), Landing Page Optimization, Online Media Buys, Digital Strategy and Analytics as well as Conversion Rate Optimisation and eCommerce.
About MeOver 17+ years of experience working in digital marketing. I help businesses to transform, grow and excel in digital.
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In order to be able to track which contents of our website are of interest to users, we integrate the "Walker" of elbwalker GmbH, Bernstorffstrasse 118, 22767 Hamburg. The Walker is a tool that allows us to track, for example, which buttons are clicked on our website and which offers on our website are used. In order to be able to track corresponding usage activities on our website, elbwalker collects the IP address of the user without setting cookies or having them set, and initially without having activated tracking, and sends this to Cloudflare Inc. 101 Townsend St, San Francisco, CA 94107, USA for shortening and thus anonymization. The transfer of the IP address to Cloudflare occurs only on a case-by-case basis and on the basis of an order processing agreement concluded with Cloudflare and in accordance with standard contractual clauses agreed with Cloudflare and other security measures permitted by the GDPR, which ensure the security of the processing of personal data with a level of protection identical to that in the EU. After receiving the shortened IP address from Cloudflare, the walker is activated. After receiving the shortened IP address from Cloudflare, fingerprinting is used to create an anonymized user hash that is valid for a maximum of 24 hours and is domain-specific. The exact composition of the non-persistent user hash can be traced at the following website: docs.elbwalker.com and the activities of this shortened IP address are tracked without personal reference. These usage activities are presented to us as part of anonymous statistics, in which a personal reference is not possible. For more information about elbwalker's walker, please visit this website at www.elbwalker.com.
A personal reference can take place, for example, only under special technical conditions, namely in the simultaneous consideration of date, time and activity of a shortened IP address in combination with, for example, an order of goods or services by a user on our website at the specified time and time. Even this combination, however, usually has to be done again by combining data from different systems for which, if necessary, even only different persons are authorized to access.
The processing of personal data in the aforementioned manner and for the aforementioned purpose follows our legitimate interest, as we track usage activities and perform usage statistics to improve the offers and content on our website under the greatest possible protection of personal data and without the use of cookies and third-party tracking, which is why the processing of personal data is lawful pursuant to Art. 6 (1) lit. f DSGVO.